Even if the companies are not targeting young people,
abundant evidence shows that a large proportion of these
commercial messages and promotional activities do, in fact,
reach underage audiences
Parents and Teens Together
"Parenting is our most important job; it is
our labor of love"
Info >>>
LINKS
SAMHSA
NIAAA/NIH
IIAA
Center Alcohol
Marketing & Youth
Illinois Under 21
Program
The Century
Council  
Parent News
The National
Parenting Center
Drugstory.org
Tips for Parents: How to Talk with Your Children About
Drinking
Listen to them. When you listen to your children, you create a
safe environment where they will feel comfortable talking with
you about their concerns. It's a good idea to start talking to
your children about alcohol when they are between the ages
of 9 and 11.

Practice how to say "no" with them. Talk about how to get out
of uncomfortable situations. Help them think of what they can
say when they are offered alcohol. For example, they could
say, "No, I don't want a beer, I have to stay in shape for my
team." Or, "Nah, I'd rather have a soda."

Set firm rules. Make it clear that drinking is illegal under any
circumstances until they are over the age of 21.

Be alert to signs of alcohol abuse. Watch for problems like
dropping grades, withdrawal, missing money, or a new set of
friends.
"Life is filled with
a series of
choices.  I, like
many of the
parents in this
room, have
made foolish
choices. I think
many of us
would admit that
some of those
foolish choices
we have made in
our lives could
all too easily
have become
terrible, tragic
choices if fate
had not been so
kind to us."

--- Douglas Petit
from Jonathan's
eulogy 6/25/06
Home of the JP Fun Run